The more booze he downs, the more drugs he does and the more strippers he bangs, the more we all seem to like him. Ladies and gentleman, Charlie Sheen!
How did this happen? Sheen, the infamous star of “Two and a Half Men”, recently landed in rehab for the third time in 12 months, causing a temporary sabbatical for his hit CBS show, which averages around 15 million regular viewers per episode. His addiction to alcohol, cocaine and strippers has been well documented and his most recent adventure was a 36-hour banger at his home in January that featured all of the above in high quantities. It has to make you wonder, what exactly would Sheen have to do to get fired from CBS? If the Average Joe showed up to work smelling like hookers and coke, they would be dismissed immediately. The same can even be said for the not-so-average exec.
But the same cannot be said for Sheen for some reason. The American public is eating up Sheen’s maniac antics and the best part is that the primary benefiters are the show, the network and the advertisers. Sheen is living, breathing proof that the power viewership trumps all things related to business. Fifteen million eyes tune into “Two and A Half Men” every week, which isn’t something that is easily dismissed by network executives, even if Sheen has a bit of a serious problem. Our question, though, is where are the sponsors and advertisers calling for Sheen’s dismissal? Accenture and Buick threw Tiger Woods to the curb after his sexual conquests, so why isn’t the same thing happening to Sheen? Again it all goes back to viewership. Sheen is padding the pockets of CBS and its advertisers with so much dough that he has been granted immunity. Does this mean that the advertisers who run ads on CBS advocate 36-hour rage fests? It’s pretty awesome when you think about it, especially considering that Sheen’s most prominent role before “Two and A Half Men” was the “Hot Shots” franchise. He has risen from spoof fame in crappy movies to the point where he is commanding an entire television network. I mean don’t get us wrong CSI: Miami is
a ridiculously awesome show in its own right, but Sheen and his show are most certainly the flagship of CBS.
This brings us to our next question: Because it’s impossible to fire Sheen, is there a corporate group at CBS that has to scramble a team each time Sheen makes TMZ.com or Perez Hilton? I think there has to be some kind of body that is probably dubbed “The Charlie Sheen Crisis Team.” I would love to be in that meeting where an exec pulls out an article about Charlie Sheen and briefcases full of cocaine. Again, only in entertainment would a drunken, cocaine maniac be able to keep his job. Just look at those d-bags from the Jersey Shore.
Also, consider how Sheen funds these antics. Currently, he is the highest paid actor in primetime as he earns between $1.8 and $1.9 million per episode. This puts him on the same pay grade as Ray Romano in the final season of “Everybody Loves Raymond.” But where Romano is trapped
filming terrible TNT shows about old dudes with old dude problems, Sheen is using the CBS cash cow to keep his glory years rolling. The best part is that everyone in America is eating it up. Is there any incentive for Sheen to change his ways other than he has a problem and he needs help? With so many people tuning into his show, and with how much money he’s raking in, there isn’t a good enough reason to change. It’s the same reason Jennifer Aniston will never get married. Do you think she would keep making the cover of People Magazine and OK Magainze if she finally settled down with a husband? Of course not! As long as mags keep flying off the shelf anytime the media depicts her as the kind-hearted soul who got dicked over by Brad, you will continue to see .... Read the rest at :
http://www.execdigital.com/lifestyle/heroes-and-zeroes/harder-cbs-star-charlie-sheen-parties-more-we-him
